SOCIAL MEDIA VIDEOS
THE MODERN WAY OF COMMUNICATION
SOCIAL MEDIA VIDEOS
PART OF YOUR CORPORATE COMMUNICATION
Short video clips specifically produced for social networks are becoming increasingly popular. Social media videos have become an essential part of modern corporate communication and play a crucial role in interacting with your customers, spreading your messages, and strengthening your brand presence. Whether on Facebook, Instagram, TikTok, or LinkedIn, using videos leads to a sustained increase in views and engagement rates. We’re happy to produce outstanding clips for all major social media platforms.
In addition to the traditional social media channels, there’s YouTube—the second-largest search engine and the second most visited website worldwide. Video platforms like YouTube or Vimeo can help your brand reach new audiences and enhance your brand image—all with the power of videos.
Successful social media activity is a cornerstone of your modern marketing strategy in our increasingly digital world. With eye-catching and entertaining video clips, your company can stand out from the competition, while also fostering the identification of potential customers with your brand. It’s not surprising, then, that the use of social media has revolutionized video marketing, making a strong social media presence an absolute must for companies in almost every industry.
TIP: Pursue a thoughtful video strategy rather than focusing solely on producing a single video—this way, you maximize the use of existing material while creating a consistent narrative flow across multiple videos, which enhances customer engagement. An additional advantage: This approach provides you with a stockpile of video content that you can deploy as needed.
TABLE OF CONTENTS:
1. Different platforms, different requirements
Due to their versatility and potential for viral dissemination, social media is an indispensable tool in the modern marketing mix. With the right planning and strategy, high reach can be quickly generated, and engagement can be fostered.
It is important to consider that different platforms vary significantly in terms of usage and target audiences. This influences the style, format, and length of the videos.
Choosing the right format is more important than one might think, as it helps to effectively reach the target audience, increase engagement, and strengthen brand perception.
We are happy to advise you on the appropriate content for each platform. Below is an overview.
1.1. LinkedIn
LinkedIn primarily caters to professional users and positions itself as a central hub for professional networking, career development, and corporate communication. From beginners in the workforce to skilled professionals and executives, people from various industries use LinkedIn to expand their professional networks and stay informed about industry trends and career opportunities. At the same time, companies leverage the platform for employer branding, recruiting, and corporate communication.
By creating company pages, sharing content, and engaging with professionals, businesses can strengthen their brand presence and reach potential customers, employees, and business partners. Freelancers, businesses, and educational institutions also use LinkedIn to promote their services, market themselves, share expertise, and build business relationships.
TIP: While your followers use Facebook and Instagram for personal purposes, LinkedIn is primarily used as a professional network, making it perfect if you want to establish a strong presence in the B2B sector. The audience on LinkedIn expects well-researched, informative, and professional content. This is your opportunity to impress with high-quality videos.
1.2. Facebook
Facebook remains one of the largest social media platforms globally, with a broad audience comprising people of different age groups, interests, and demographic characteristics.
The diversity of the audience on Facebook makes it an attractive platform for companies, organizations, and brands to make their products, services, and messages accessible to a wide audience.
TIP: On Facebook, videos are played without sound by default – so be sure to include subtitles!
1.3. Instagram
Instagram is one of the most popular social media platforms worldwide and has a broad audience, mainly consisting of young adults and millennials – individuals between 18 and 34 years old. However, many creatives and artists also use Instagram to showcase their work.
The platform is known for its visual orientation and offers a variety of features such as photos, videos, or stories, allowing users to express their creativity and connect with others.
TIP: Due to the story feature – and especially since the introduction of Reel videos (short video clips with a maximum length of 15 seconds) – the vertical format dominates on Instagram, which has gained significance, particularly through Snapchat and TikTok.
We are happy to advise you on which format is best suited for your purposes.
1.4. TikTok
TikTok is one of the fastest-growing social media platforms worldwide and has a broad audience, mainly consisting of young people aged 16 to 34 years old.
The platform allows users to create and share short videos, usually accompanied by music. TikTok is known for its entertaining and creative atmosphere, offering a variety of content ranging from dance videos to comedy sketches to DIY tutorials.
TIP: Jump on trends and participate in challenges to increase your reach and gain new followers. Interact with your followers to strengthen engagement and use hashtags to make your content visible to a wider audience.
1.5. YouTube
YouTube is the largest video platform in the world, with millions of users regularly watching videos and creating content. The audience of YouTube is extremely diverse, including people of all ages, interests, and demographic characteristics.
You can use YouTube as a versatile platform to strengthen your brand presence and reach your target audience. Present your products, services, values, and messages with high-quality video content.
TIP: Create your own YouTube channel to organize your video content and improve discoverability. Optimization for search engines by using relevant keywords in the title, description, and tags is crucial. By actively engaging with the community by responding to comments, you strengthen the bond with your viewers.
2. Benefits of social media videos
Videos have a higher chance of being shared on social media platforms, leading to increased engagement rates, visibility, and reach. Social media videos are also suitable for all external communication, both in the B2B and B2C sectors.
Compelling and original video content is the key to interacting with the right audience. As a full-service video agency with years of experience in creating social media content, we help you make videos an integral part of your social media marketing strategy. We specialize in creating concise, targeted content that engages and motivates your viewers.
TIP: Social media videos are not just about gaining attention; your videos must have a purpose and provide added value.
2.1. Expand your reach with social media videos
Social media platforms have millions of users worldwide, providing companies with enormous reach and visibility. By sharing videos on these platforms, businesses can potentially reach thousands or even millions of people and spread their brand messages. The use of videos increases interaction with your profile, leading to higher organic reach and brand awareness for your company.
Moreover, with social media videos, you can quickly and effectively disseminate information about new products, offers, events, or other important news. This allows your company to stay relevant and up-to-date, reach your target audience in real-time, and even receive immediate feedback.
2.2. Deepen your customer relationships
Social media videos offer businesses the opportunity to build an authentic and personal connection with their audience. By featuring employees, customers, or other stakeholders of your company, you can show a human side of your operation, initiate a dialogue, and thereby establish a personal relationship with your followers.
With social media videos, your followers can comment, share, and react, fostering interaction and engagement with your company’s content. This allows you to build an active and engaged community, ensuring the long-term success of your business.
Social media videos also offer a variety of options for creative design, such as animations, interviews, product presentations, tutorials, behind-the-scenes glimpses, and much more. This diversity allows you to present your messages in diverse and engaging ways, effectively captivating your audience.
3. We take care of the production of your social media videos from A to Z
As a full-service video agency, we oversee your video project from conception through organization and implementation of the shoot, all the way to post-production. We approach all aspects of your production with experienced professionals and high-quality equipment. This way, we create unique videos for you that you can use as an integral part of your social media marketing.
From a good idea, with the right strategy and a professional concept, a social media video is created that exceeds your expectations and achieves the desired effect on social networks. You decide to what extent you want to contribute your ideas in all project phases or whether you want to leave the creative conception entirely to us.
When producing social media videos, we pay attention to the specific characteristics of each platform. Each network has its own format requirements, and it is important to adjust the videos accordingly. This not only concerns technical aspects such as the size and length of the videos but also content differences.
TIP: Based on your topic and target audience, choose the most suitable channels. This way, you can optimize the video experience for each network. Therefore, start by analyzing your target audience and communication goals to determine which social networks are best for reaching your customers. This is the starting point for the development of your entire social media strategy.
For social media videos, it is essential to get the content right to the point. Because on social media channels, users’ attention is scarce, and the first few seconds already determine whether the video will be watched to the end. The right format and high audio and video quality are basic requirements. Since social media content is often consumed on the go, videos on most platforms are automatically played without sound. It is therefore essential that they also have their full impact when muted and include subtitles.
TIP: In principle, there is the possibility to generate organic reach on your social media channels or to address the respective audience even more targeted with paid social media ads. You will use your finished produced content most effectively when you use both methods.
In many cases, the same or similar footage can be used for videos for different channels. Therefore, we always create a long version from which shorter versions are cut. This can save time and costs in post-production, and you have the opportunity to use optimized content on multiple channels. Learn more about the process of how your social media videos will be produced.
Do you have further questions about your social media video? Here you will find answers to frequently asked questions – or you contact us directly.
We look forward to our cooperation!
A social media video is not what you are looking for? – Back to the overview.
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