Make people crave vacation with impressive tourism VIDEOS

Impressive tourism videos are a powerful tool to convince potential travelers of your region or hotel. By skillfully presenting the natural beauty, cultural attractions, and unique experiences of a place, tourism videos can establish an emotional connection with viewers and motivate them to plan a trip.

A successful approach to compelling tourism videos is to authentically and engagingly showcase the diversity and allure of a destination. This can be achieved through breathtaking aerial shots, captivating close-ups of landmarks, interviews with locals, or inspiring stories from other travelers, such as regular guests. 

Furthermore, tourism videos can also help shape and strengthen the image of a destination. By highlighting the unique cultural traditions, culinary delights, or adventurous activities of a place, they contribute to piquing the interest of viewers and increasing their desire to explore the showcased destination themselves. Through targeted integration with social media platforms or influencers, tourism videos can reach a broad audience and enhance the visibility of a destination.

Tourism videos - key aspects at a glance

1. Powerful components of a tourism video

In an impressive tourism video, various components work together to present the beauty and attractiveness of a destination in an unforgettable way:

  • Spectacular landscape shots: Stunning landscape shots are an essential part of a tourism video. Through breathtaking aerial views, close-ups of natural wonders, or epic panoramas, viewers can experience the natural beauty of the destination up close and be convinced of its diversity and fascination.
  • Authentic cultural insights: Enhance the scenic highlights with insights into local culture and traditions, for example, through interviews with locals or scenes from local festivals or traditional crafts, highlighting the cultural heritage of a place and thereby arousing the interest of viewers.
  • Engaging activities and experiences: Showcase the variety of activities and experiences your destination has to offer to pique the interest of potential travelers: from adventurous outdoor activities to relaxing wellness options to culinary discoveries – the video should demonstrate the range of possibilities that visitors can expect on-site.
  • Compelling storytelling and music: Combining captivating storytelling that highlights the beauty and uniqueness of the destination with atmospheric music that enhances the video’s mood creates a strong emotional impact and allows interested parties to immerse themselves in the world of the destination beforehand.
  • Professional production and editing: Professional production techniques and high-quality editing are essential for a tourism video. This includes clear image quality, smooth camera movements, careful post-production, and an appealing visual aesthetic that reflects the quality and attractiveness of the destination.

1.1. Stylistic execution of your tourism videos

The style of your tourism video should correspond to the feeling you want to convey to potential viewers: A relaxing vacation in a scenic countryside will require a different visual language than an all-inclusive resort for families. Therefore, use various stylistic elements to create the desired atmosphere and mood and really entice your viewers to take a vacation:

  • Visual aesthetics: Capture the beauty and diversity of the destination. Careful selection of compositions, color palettes, and visual styles will showcase the landscapes and attractions of your region as well as the highlights of your hotel optimally and visually impress the viewers.
  • Camera movements and perspectives: Skillful pans or zooms enhance the dynamism and liveliness of the shots, while different perspectives give viewers a comprehensive view of the destination.
  • Narrative structure: Take your viewers on an emotional journey! A well-thought-out narrative structure that includes a clear introduction, development, and resolution piques the curiosity of viewers and keeps their attention.
  • Musical accompaniment: The appropriate musical accompaniment enhances the visual impressions, evokes emotions, and immerses the audience in the world of the destination. Ensure that the music harmonizes with the visual representation of the video and supports the desired mood.
  • Incorporation of text and graphics: Supplement information with targeted text overlays, graphics, or animated elements. This could include labeling landmarks, indicating distances, or showcasing additional services such as wellness offerings or sports activities.
what an impressive tourism video needs:

2. Benefits of a tourism video

You present yourself as an attractive holiday destination. Through appealing and professionally produced videos, your potential guests gain a realistic impression of the accommodations, activities, and attractions of your region – making it easier for them to choose your offer.

You increase your visibility. Tourism videos increase the visibility of hotels and tourism regions on social media, travel portals, and other online platforms. By sharing videos on various channels, you can reach a wider audience and appeal to more potential guests.

You establish an emotional connection with your guests. Well-made tourism videos establish a strong emotional connection with potential guests – interested parties can vividly imagine their vacation with you; they are mentally already with you. By depicting the scenic beauty, cultural attractions, and unique experiences in the region, you provide the decisive impetus in the booking decision.

a well-made tourism video:

You enhance the guest experience. Inform potential guests in advance about facilities, services, and activities on-site, thus improving the guest experience. Travelers know exactly what to expect – leading to a pleasant and memorable stay that meets their expectations precisely.

You create a competitive advantage. Stand out from the competition with your tourism video and position yourself as an innovative and modern holiday destination. This way, you can attract more guests and promote business growth.

2.1. Your tourism video – the virtual business card of your hotel

In today’s digital era, where visual content plays an increasingly significant role, producing a tourism video for hotels is crucial to successfully position oneself in the market and attract guests.

With a tourism video, you can showcase your facilities and amenities in an appealing and convincing manner. Highlight your rooms, restaurant, spa facilities, swimming pool, and other amenities with high-quality shots and professional production techniques, convincing potential guests of the quality of your offering.

Moreover, a tourism video provides you with the opportunity to convey your unique atmosphere and the distinctive personality of your establishment. Showcase authentic guest moments or interviews with staff and guests, along with footage of the surroundings, thereby presenting the individual identity and charm of your hotel. This gives your guests a preview of what they can expect during their stay.

Another important aspect is the emotional connection your tourism video can create. Tell a story with your video that resonates with the emotions and needs of the viewers. Show the unforgettable experiences that a stay at your hotel offers, the welcoming atmosphere, the culinary delights, and the charm of your staff. This evokes longing in the viewers and strengthens the desire to visit your property.

Of course, with a tourism video, you have the opportunity to increase your reach and visibility. By publishing and promoting the video on various online platforms and social media channels, you can reach a wide audience and appeal to potential guests worldwide. This increases your visibility, opens up new target groups, and establishes you as an attractive travel destination.

2.2. The entire region benefits from a well-made tourism video

With a tourism video, your region showcases its tourist potential and can be discovered by a broad audience. Highlight the scenic beauty, cultural landmarks, culinary delights, and traditions of your region on various platforms such as travel portals or social media, enticing travelers from around the world to consider a stay in your region.

Tourism contributes significantly as a vital economic sector, creating job opportunities and fostering the economic development of your region. With a well-crafted tourism video, you convey a positive image, promote the tourism offerings, and support local businesses by attracting more tourists, thus increasing demand for accommodations, restaurants, tours, and other services.

TIP: Present sustainable initiatives and environmental conservation projects to underscore your commitment to sustainable tourism, appealing to environmentally conscious travelers. This helps protect the region’s natural resources and ensures the long-term sustainability of tourism.

3. We take care of the production of your tourism video from A to Z

As a full-service video agency, we accompany and support you in every phase of your project – from the conception of your tourism video, through professionally planned and executed video shoots, to meticulously crafted videos that authentically and emotionally showcase your region.

A careful analysis of the target audience and a precise understanding of your hotel or region form the basis upon which we determine storytelling elements, filming locations, and visual representations that will have the desired impact on the viewers. With our years of experience and professional equipment, we then proceed to create high-quality video footage according to professional production standards. From selecting the right camera equipment to coordinating the production team on-site – we ensure that the filming process runs smoothly and produces top-quality footage.

After the filming, we take care of post-production of the recorded material. This includes editing and assembling the footage, color correction, audio editing, adding graphics and animations, as well as integrating music and sound effects – resulting in a professional, engaging, and impactful tourism video. We produce your video in various formats so that you can use it optimally on different platforms – including social media, websites, online advertising, or presentations. This way, your video can captivate a broad audience.

Here you can find more detailed information about the video production process.

We are happy to advise you on how to create excitement with your tourism video. 

If you have further questions about your tourism video, you can find answers to frequently asked questions here – or you contact us directly.
We look forward to our collaboration!

A tourism video is not what you are looking for?  – Back to the overview.

Sehr gute Zusammenarbeit, sympathisches Team, unkompliziert und offen auch für kritische Anmerkungen. Wir sind mit dem Ergebnis mehr als zufrieden.



Touché hat unsere Veranstaltung top begleitet und wir sind mit den produzierten Videos super zufrieden. Kann man nur weiterempfehlen!


Amazing Team, they answered our needs perfectly and the result was simply fantastic! I surely recommend to work with them.


Very professional, incredibly helpful, really pleasant to work with, they helped us with last minute changes.


Anspruchsvoll, reibungslos, flexibel und professionell. Die Ergebnisse sind immer auf höchstem Niveau.


Super professionell, kreativ und flexibel. Stets mit dem Anspruch, das Beste aus dem Dreh rauszuholen. Top!


Sehr kompetent, kreativ und zuverlässig. Vom ersten Kontakt bis zur Abnahme des Videos hat alles reibungslos gepasst. Wir können Touché auf jeden Fall weiterempfehlen.


Unser Video ist super geworden und ich danke dem Team von Touché für die tolle Arbeit. Wir planen bereits, was wir künftig noch für schöne Videos gemeinsam machen können. Jetzt sind wir auf den Geschmack gekommen. Ich freue mich auf künftige Zusammenarbeiten.


Das Touché-Team hat uns ein fabelhaftes Kinder-Camp-Promovideo gezaubert. Super Aufnahmen, schöne Eindrücke unserer Camps, super flink gearbeitet und eine sehr nette und gute Zusammenarbeit! Wir freuen uns schon auf das nächste Videoprojekt. Herzlichen Dank!


In der Gestaltung des Films ist es dem Team von Touché gelungen unsere Arbeit präzise, berührend und aufschlussreich darzustellen. Der Umgang mit den Teilnehmer:innen, die Kommunikation, der Ablauf - alles war stets an unsere Bedürfnisse angepasst, respektvoll und professionell. Vielen Dank dafür!





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