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3. We take care of the production of your training videos from A to Z

1. E-learning – the modern way of learning

Multimedia learning offerings such as training videos are summarized under the term “E-Learning”. In this process, learning processes are supported and promoted through digital media. With the advancing digitization, the E-Learning industry is growing rapidly. Through audiovisual stimuli and a creative didactic approach, videos address the various types of learners, which is why E-Learning is versatile and suitable for learners of all ages.

Successful E-Learning videos are tailored to the target audience and entertaining, thus accelerating the learning process. The popularity of videos in learning is also evident on the video platform YouTube, where tutorials are among the most searched videos.

E-Learning is gaining importance not least because learners can access educational content flexibly and conveniently from any location and at any time. Due to this high flexibility, learners can create their own schedules and learn at the most convenient times for them. This makes it easier for working professionals to improve their skills and qualifications alongside their work and family life.

Thanks to digital technologies and online platforms, learning materials and resources are provided in various formats, ensuring an engaging learning experience. From interactive learning modules and videos to online courses and virtual classrooms, there are numerous ways to impart knowledge and develop skills. This diversity allows learners to choose the methods and media that best suit them to achieve their learning goals.

With our years of experience, we develop concepts for your digital learning content, training videos, content sharing, web-based collaboration, video courses, online lectures, blended learning, and much more.

1.1. Different types of digital learning

The term E-learning is strictly speaking an umbrella term for various forms of learning where digital media are utilized. For example:

Video tutorials, also known as how-to videos, are another form of instructional videos – they are increasingly replacing traditional guides. As the digital form of learning is becoming more important and popular, investing in video tutorials is worthwhile for creating successful content for websites or social media channels.

1.2. In what style knowledge should be conveyed? 

By using visual elements such as graphics, animations, and video scenes, complex concepts can be presented in a understandable and engaging manner. This facilitates comprehension and retention of information, making learning more enjoyable and effective.

Animated videos have the advantage of being able to depict virtually any process. A professional narrator voices a pre-written script, with the spoken content complemented by animated illustrations. There are no limits to the presentation – with images, abstract concepts can be clarified, greatly facilitating learning.

In live-action videos, talking head videos are very popular. In these, a protagonist appears, delivering the content. It’s important for talking head videos to have a relaxed, authentic presentation style. If the content is delivered dryly or stiffly, it’s unlikely that learners will follow along. Therefore, choose an employee, trainer, or coach who visibly feels comfortable in front of the camera and who can speak fluently without difficulty. We recommend creating a script to serve as a guide during video recording, ensuring that filler words and misspeaking are avoided.

TIP: Additional graphic overlays enhance the visual presentation of talking head videos.

The use of interactive elements is crucial for any video style. This could include a brief recap of the main points or an interactive exercise, such as a quiz – encouraging learners to actively participate and reinforce their learning.

TIP: Remember to provide the option to pause, skip, or repeat content – allowing for individualized learning.

Especially for learning content with a large scope: dividing it into shorter blocks is most effective, as this makes the material easier to consume – this is known as Microlearning – learning in short units that can be easily consumed in between other activities.

2. Benefits of training videos

2.1. Reduce training costs with e-learning

Internal training through video formats saves high costs as they can be viewed by learners spatially and temporally independently. With a single training video, you can reach thousands of employees. Compared to traditional face-to-face training, costs for travel, accommodation, and meals are eliminated. This makes e-learning an attractive option for companies, educational institutions, and learners who want to minimize their expenses while still receiving high-quality education.

At the same time, training videos also offer the opportunity for easy updating and customization of learning content. Unlike printed materials, videos can be quickly updated and adapted to new requirements or developments without incurring additional costs or time for reprinting.

2.2. Knowledge is power, know-how is a competitive advantage

Expertise provides the decisive competitive advantage – because the further education of your employees ensures the ongoing development of innovations – and thus the success of your company. Investments in further education not only contribute to the individual professional development of your employees but also strengthen the organization as a whole. 

Through continuous further education, your employees are able to expand their skills, knowledge, and competencies and keep them up to date. In a constantly changing business world, it is essential that your team has current knowledge and relevant skills to meet the dynamic demands of the work environment. Through targeted further training measures, your employees can learn new technologies, working methods, and best practices that increase their performance and improve their efficiency – creating a corporate environment that promotes creativity and innovation – and this ensures the long-term success of your company.

Furthermore, the further education offering contributes to increasing employee satisfaction and retention. By investing in the development of your employees, you signal appreciation and recognition for their contribution to the company’s success. Your employees feel motivated and valued when they have the opportunity to develop professionally and fully utilize their potential. This reduces turnover rates, as employees are more inclined to stay in a company that invests in their professional development.

3. We take care of the production of your training videos from A to Z

As a full-service video agency, we oversee your video project from conception through organization and implementation of the shoot, to post-production. We ensure that your learning content reaches your target audience in high-quality and in an engaging format.

At the beginning of our collaboration, the first and most important step is to define your goals and the target audience of your video. Questions we ask you in this phase include, for example:
What should learners know after watching the video?
What skills should they acquire?
All further production steps are precisely tailored to these specifications. We are happy to advise you on the e-learning model and video style that best suits your needs. 

Here you can find more detailed information about the process of your video project.

If you have further questions about your training video, you can find answers to frequently asked questions here – or you contact us directly.
We look forward to our collaboration!

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